The NSPCC has selected a range of productivity solutions from smartFOCUS that will improve their ability to access value from their donor database. Based on the smartSERVER platform NSPCC have purchased analysis, profiling, modelling, campaigning and reporting applications that will enable the marketing and donor relationship teams to create better donor insight and target their communications more effectively and with greater relevance. Due to increased data volumes and technical limitations with the existing database system the NSPCC direct marketing team identified a need for a new solution to enable them to run complex analysis and marketing campaigns more quickly and efficiently.

Following a review of the available solutions NSPCC have selected smartFOCUS because of the availability of a complete and integrated, analysis, modelling, campaigning and reporting solution, the professional consultative sales approach taken and the depth of our experience in the commercial marketplace. NSPCC will now be able to explore the value of data modelling in developing a greater insight into their donor profiles and behaviour and will be able to deploy this knowledge to productive effect.

Marion Rose, Head of Direct Donor Marketing NSPCC says:
“The NSPCC needs to obtain a clear profile of its donors in order to better target communications to them and to others who fit the profile but are not yet donors. The smartFOCUS solutions, by filling in the gaps, will enable us to use our database more productively to create targeted campaigns, and effectively evaluate responses.”

smartFOCUS CEO, Chris Underhill says “we are delighted that NSPCC has selected the smartFOCUS solutions because we worked closely with them to understand their requirements and build a proposition that delivered improved productivity to the users within NSPCC and improved value to the donors.