The ADS is smartFOCUS’s high-speed, high-volume data server optimized for marketing data analytics. Designed to deliver class-leading performance and data capacity, it is able to run complex and ad hoc queries across hundreds to billions of rows of data in seconds. The ADS powers the smartFOCUS marketing analysis software solutions and is a core component of the smartFOCUS Intelligent Marketing Application Suite.

With the new 64bit ADS, smartFOCUS has removed the traditional server memory and processor limitations found in the 32bit world, to offer unmatched levels of scalability and performance in marketing data analytics. Through its underlying multi-threaded, multi-processor architecture, the ADS enables marketers to take full advantage of the unlimited resources offered by 64bit computing by using a single data analysis solution to analyze the massive volumes of data being generated by multi-channel marketing, especially through online and digital channels..

The creation and use of insight held in an ADS, or across multiple ADSs, can now be shared by a much larger community of concurrent users and the extended customer-centric organization. This supports more informed, more timely decision making; greater marketing efficiency and productivity; and so further improves marketing performance while reducing the cost of applying analysis across multiple channels.

Marketing service providers in North America can now participate in the smartFOCUS 64bit ADS Beta Program to assess the potential cost savings of the new ADS.

Savings arise, for example, from running multiple large volume analysis databases on a single or consolidated server platform, rather than on one server per database per client, without compromising service performance or the user experience.

Additional ADS enhancements scheduled as part of the Beta Program take advantage of improved data load speeds and faster incremental data updates to further reduce database refresh times and better fit within the overall operational window MSPs are challenged to meet, as marketing moves towards real time.

Curt Bloom, Managing Director, smartFOCUS International, said: “The release of our 64bit ADS heralds a step change in the scalability and performance of marketing data analysis. We are leading the marketplace by delivering a high performance scalable solution that addresses the challenges faced by MSPs, and their clients, in what is becoming an ever more data-driven and multi-channel world. We are delighted to offer the opportunity for MSPs to review the benefits of executing multi-channel marketing at a much faster pace, to evaluate access and performance against all of an MSPs data within a single analysis solution and identify operational efficiencies that help reduce the overall cost to serve their clients. The smartFOCUS Beta Program aims to do just that.”

MSPs interested in joining the North American 64bit Beta Program should visit us on stand 310 at DM Days (Jacob K. Javits Convention Center, New York) or contact smartFOCUS for further information.