smartFOCUS, an international vendor of enterprise marketing software, has been selected by Cendris to provide software to help with its marketing services and data management offer.

Cendris is the leading provider of complete and integrated business solutions for the management, printing and retrieval of documents and supports organisations efficiently build sustainable customer relations by optimising their data quality, list management and document processes.   The company will use the smartFOCUS Intelligent Marketing Application Suite to help its customers create a global overview of their marketing activity and gain deeper customer insight.

With smartANALYZER, smartCAMPAIGNER and smartREPORTER, Cendris can offer its clients a wide range of new services, including better identification of target recipients, improved understanding of customer behaviour, strengthened links with loyal clients and enhanced multi-channel management and distribution of information. In addition, all of smartFOCUS’ software solutions enable more efficient and cost-effective management of data and marketing campaigns with reporting.

Kees Groenewoud, director Campaign Management from Cendris said ”Thanks to smartFOCUS, Cendris is becoming a Marketing Service Provider that can deliver all  the end-to-end processes of a marketing campaign, from the operational delivery right through to enhanced analytics and customer insight”

The Intelligent marketing Application Suite offers efficient campaign management tools designed to enable sharing of information within organizations and between users. Customers also frequently require insight into the status of actions to be executed, a capability that is built into the core smartFOCUS software, both at campaign level and at action level.

“Providing a comprehensive overview of marketing activity with direct access to information and reporting are critical for today’s multi-channel marketers. And it is with those key ideas that we developed our smartFOCUS solutions” said Curt Bloom International Managing Director, smartFOCUS.