DMA 07 Booth # 763 - smartFOCUS, the international multi-channel marketing software company, has several key announcements for its US and international operations, including significant revenue growth, an expanding partner network, and a new managing director of international operations.

smartFOCUS’ successful response to businesses’ rising demand for high performance, multi-channel software is reflected in the company’s growth in the first half of its fiscal year, with revenue increasing by 32%. 

The company is also benefiting from the shift to analysis-led, targeted campaigns with the development of its international partner network.  smartFOCUS software is increasingly required by organizations needing to develop more intelligent and insightful customer communication strategies to improve marketing performance and deliver coordinated sales, marketing and service initiatives. Recognizing this need for customer relationship management among their customers, Marketing Service Providers are stepping forward to make smartFOCUS automated marketing solutions an integral part of their value offering. 

In North America, smartFOCUS’ growing network of partners has yielded 13 new clients so far this year.

Industry veteran Curt Bloom has been named managing director, international operations at smartFOCUS, responsible for sales, marketing, service and administration in Asia, Europe and the US.  Bloom, a resident of the US and France, brings more than 20 years of sales and marketing management experience to the position.  Most recently, he was a managing director at Unica Corporation, where he established its European, Middle East and African operations.  Reporting to Bloom in the US is Mark Bell, vice president of business development for US operations, which have responded to growth needs with several new staff members this year.