smartFOCUS marketing software has been chosen by NEXT to deliver highly targeted and personalised customer communications to drive increased customer value and improve marketing efficiency.

smartFOCUS, an international multi channel marketing software company, has been appointed by NEXT in a significant implementation of its high performance analysis and campaign management software after a competitive market review. 

NEXT, the UK based fashion retailer with collections for Women, Men Children and the Home.
The first retailer to offer one brand with 3 ways to shop – customers can choose from 480 uk based stores, online or via NEXT Directory.

NEXT will use the smartFOCUS software to provide its marketers with access to customer and transaction data and develop increased insight into consumer purchasing behaviour.

Our appointment is to deliver software that will help to continue to deliver increased customer service and realise improvements in marketing efficiency.

By demonstrating a combination of powerful analysis software along with marketing campaign planning, management and automation smartFOCUS has been selected from an international supplier shortlist.

Commenting on this exciting appointment, smartFOCUS CEO, Chris Underhill said “We are delighted to be awarded this decision and have the opportunity to deliver our marketing software to NEXT, a recognised leader in UK retail marketing. smartFOCUS continue to secure respected clients with exciting brands and we look forward to supporting NEXT as they intensify the competition for consumers spend through high performance marketing.”