Bristol, UK, and London, TFM - 12 February 2008 – smartFOCUS, the international multi-channel marketing software company, is announcing the immediate worldwide availability of two new products: smartSERVER Analysis Data Server (ADS) 64 bit and smartREPORTER.  The availability of these products builds its leadership position in the delivery of high performance multi channel marketing technology to corporate organisations and marketing service providers internationally.

With smartFOCUS organisations can consolidate, analyse and report on very large volumes of customer and operational data faster and at a lower cost to serve than traditional database solutions. Until now these benefits have not been matched with the scalability needed to serve very large or diverse user communities.

The new products allow organisations to serve more, disparately located, users on a single high performance marketing data analysis and reporting platform, making it easier to integrate marketing teams and customer facing functions like sales and customer services.  The products enable a more coordinated customer management approach, improve the use of customer intelligence and increase the contribution of marketing helping to drive overall business performance.

smartSERVER ADS

Now supporting 64bit, the smartSERVER ADS offers an even faster, more powerful and scalable data analysis platform architected to run complex and ad hoc queries across billions of rows of data in seconds.  Providing enterprise level scalability, the Analysis Data Server takes full advantage of 64 bit infrastructure, multi processor servers and large scale memory and it is possible to serve high numbers of concurrent users, internationally from a single data analysis platform.

smartREPORTER

smartREPORTER, the reporting solution from smartFOCUS, exploits the functionality and user acceptance of Microsoft Excel combined with the performance of the smartSERVER ADS. smartREPORTER is delivered as a Microsoft Excel add-in module that enables users to more easily generate complex data summaries, perform analysis and create reports in real time on data held securely within a high performance smartFOCUS ADS. Now enabled to connect users from their desktop over the internet, smartREPORTER provides a high performance, secure solution to a wider community of users, allowing them to build and share analysis and marketing insight, improving decision making and increasing marketing and business performance.

Chris Underhill, CEO, smartFOCUS, said: “smartFOCUS’s leadership in multi channel marketing solutions is endorsed with the release of the 64bit version of smartSERVER ADS and smartREPORTER over the internet. Businesses recognise the strategic importance of marketing and the need to empower marketers with the solutions and insight to help them increase results and support customer led initiatives which improve business performance. It is an increasing imperative that marketers can lead initiatives across an organisation, bringing together customer facing disciplines in a coordinated approach to further develop customer relationships and value. This new generation of smartFOCUS solutions are architected to help organisations make this happen.”