The change in the company’s trading name - to smartFOCUS DIGITAL - more clearly reflects the company’s role as the specialist digital marketing division of international multi channel marketing software company smartFOCUS Group Plc. The Email Reaction software product name remains unchanged.

Email Reaction was acquired by smartFOCUS in 2006 and this announcement follows ongoing work to closely align the two organisations, including the recent introduction of a cross-function client services account management team. 

The combination of smartFOCUS and smartFOCUS DIGITAL brings together expertise and skills which now cover a full range of both offline and online multi-channel marketing software and services to better suit the marketing needs of organisations globally.

smartFOCUS DIGITAL will continue to operate from its UK offices in London and Southampton and will leverage the International market presence of smartFOCUS Group in overseas regions.

Bryan Black, smartFOCUS DIGITAL managing director comments: “This change in our brand name reflects the level of sophistication of marketers in the market at large.  Email broadcast has been superceded by intelligent, highly personalised content, enabling truly one-to-one dialogues between an organisation and its customers.”

Chris Underhill, smartFOCUS Group, CEO said: “The acquisition of Email Reaction in 2006 has proved to be a huge success and rounded out what was already a solid multi-channel offering.  We look forward to continued success with the closer brand alignment.”