Bristol UK, 7 May 2008 – smartFOCUS Group plc (LSE: STF), a leading international multichannel marketing software company, today announced it has been positioned by Gartner, Inc. in the ‘1H08 Multichannel Campaign Management Magic Quadrant’ report.

According to Gartner: “The multichannel campaign management market continues to show strong growth. Marketing automation is the fastest-growing CRM investment area, with approximately 14.7% compound annual growth rate from 2007 through 2012. This healthy growth reflects a likely temporary economic slowdown (see "Market Trends: Customer Relationship Management Software, Worldwide, 2007-2012").”

“smartFOCUS’s inclusion in the Gartner Magic Quadrant underlines our ability to support organisations that want to deliver better marketing results and improve efficiency and productivity from their investment in multichannel marketing strategies,” said Chris Underhill, smartFOCUS Group, CEO.

“We continue to deliver both on-line and fully integrated multichannel solutions that help more organisations transform their marketing performance. smartFOCUS now serves over 400 organisations globally, either through solutions deployed in-premise or as a service, both directly or through our international partner network. We continue to focus on serving the growing number of organisations that want to realise the full benefits of multichannel marketing, simply and cost effectively. Helping them solve difficult and complex challenges to transform their marketing performance.”

About the Magic Quadrant
The Magic Quadrant is copyrighted (April 2008) by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner Magic Quadrant for Multichannel Campaign Management, 2008, Adam Sarner, 25 April 2008