June 11, 2008 – smartFOCUS, the international multi-channel marketing software company, today announced that its partnership with I-Centrix, a leading provider of database and data management services, is now benefitting an array of I-Centrix clients.

I-Centrix has added smartFOCUS software to its services for Gerber Life Insurance Company, Specialty Catalog Corporation, The Territory Ahead and Vermont Country Store, giving these clients access to advanced campaign management, analysis and reporting capabilities.

smartFOCUS tools enhance the wide range of database solutions at I-Centrix, including the I-Value™ Reporting Suite, a data analysis toolkit that identifies customer lifetime value, and I-Dentify™, match-back technology that links sales to marketing activity.

“smartFOCUS offers effective, user-friendly analytics and campaign management solutions that are helping these clients maximize returns on their marketing investment,” said  Robert Gaito, chief executive officer of I-Centrix. “This partnership represents one more step in our commitment to offer our clients the very best resources to help them create and sustain profitable customer relationships across channels.”

About I-Centrix
I-Centrix services catalog, retail, and other direct marketers with data processing technology designed specifically to support today’s multichannel environment, with capabilities that have attracted the attention of some of the nation’s largest multichannel marketers, including Coldwater Creek, Cornerstone Brands, and Orvis.  I-Centrix also provides database marketing expertise and associated services.  I-Centrix is a business unit of Haggin Marketing, visit: http://www.i-centrix.com