Uncommon, a Direct Marketing Agency owned by Havas Media group announced that they have signed a partnership agreement with smartFOCUS, the international provider of multi-channel marketing software, to manage Below-The-Line marketing campaigns of their customers.

Madrid, September 2008 - Uncommon has selected the smartFOCUS technology platform to develop new services in order to manage, model and measure campaigns while optimising their acquisition and loyalty programs.

The growing success of the smartFOCUS Intelligence Marketing technology in Europe and the rest of the world mainly relies on the ability to manage important data volumes coming from different sources and gather this data in a unique Marketing Information system, but also on the implementation of an integrated platform making it possible to run interactive campaigns through email, sms, mms and internet. The smartFOCUS offer comprises of a product suite that provides a complete service to meet all marketing needs in the company: smartANALYZER to analyse data, smartMODELER to model and segment customers, smartCAMPAIGNER to schedule and automate campaigns, smartFOCUS DIGITAL to run digital interactive actions and smartREPORTER to manage results and campaign reports.

Since its creation only 5 years ago, Uncommon has become one of the most important marketing agencies in Spain. Thanks to the smartFOCUS technology, Uncommon distances itself from its competitors by offering a unique service to manage on-line and off-line acquisition and loyalty campaigns.

D. José Javier Díaz, Data Planning Manager, comments, “We drive our marketing operations using all the available channels such as the Web, SMS, emails, and RSS flows, podcast or Rfid. When interacting with customers or prospects, we try to take advantage of the customer knowledge we have in order to build a customized and opportune relationship. Thanks to the powerful analytical CRM tool of smartFOCUS, we are now in a position to run very precise and targeted marketing campaigns, more efficiently, that generate better response rates. This is a real break with what we did in the past”.

Curt Bloom, smartFOCUS international managing director adds “This partnership agreement with Uncommon will allow us to extend the presence of the company into the important Spanish market. With the support of Havas Media, the distribution and implementation of our solutions will be a great success for both us, and their clients”.

smartFOCUS assists marketing managers by putting in place the Intelligent Marketing solution through the fast integration of on-line and off-line communication channels and an accurate level of data control.  The Marketing department can then build a high quality and longstanding customer relationship through the implementation of more pertinent and profitable communications. With more than 300 clients worldwide, such as AAA, ABN AMRO, ATOS, Centreparcs, EMI, Fig Leaves, Harrods, Hilton International, NSPCC, Societe Generale and QVC, smartFOCUS has become – in a short time – the point of reference in the marketing domain.

Further Ana Picó, CEO of Uncommon commented, “Some of our customers such as Media Planning, Tesoro Público, Kelloggs, Fagor, Danone, MasterFoods, Kiabi, GoodYear, etc. are already focused on an evolved and integrated marketing service that would rely on smartFOCUS technology”.

Further information on: www.smartfocus.com and www.uncommon.es.