BOSTON, MA – September 8, 2008 -- smartFOCUS, the international multi-channel marketing software company, today announced its partnership with ITW Publishing, provider of information products and services that include unique market segment databases and prospecting tools.  ITW Publishing will use smartFOCUS solutions to help clients find marketing success and increase sales revenues.

With smartFOCUS, ITW Publishing will increase its ability to manage campaigns, report results and analyze those results to create highly effective communications across channels that gain accuracy and value with each campaign.

ITW Publishing will use smartANALYZER, smartCAMPAIGNER and smartREPORTER to augment its comprehensive suite of data products and services, ranging from cooperative optimization to data hygiene to customer profiling.  These smartFOCUS tools will let ITW further help clients tap into their housefile data and translate it into valuable business intelligence.

“smartFOCUS deepens our capabilities to make businesses’ prospecting, marketing, and response more effective,” said John Moore, president of ITW Publishing. “By adding these tools, we can dramatically increase list performance, while building stronger customer relationships.” 

About ITW Publishing
ITW Publishing is a Colorado-based publishing corporation that provides information products and services including unique market segment databases and prospecting tools. ITW Publishing offers the Details® Portfolio, a series of consumer databases enriched with demographic, financial, and lifestyle information. ITW also offers the Advantage® Portfolio, a comprehensive suite of research and data services to help businesses maximize their marketing efforts.

Contact:
Jim McNulty
StandPoint Public Relations
508-481-2024
jmcnulty@standpoint-pr.com