smartFOCUS, the international multi-channel marketing software company, today announced its partnership with MeritDirect, a leading provider of integrated marketing solutions for customer acquisition and retention.
According to MeritDirect, smartFOCUS adds extensive resources for increased capabilities in transaction-based campaign management and data analysis across channels for clear, accurate customer profiles that shape timing and messaging, and add value to customer relationships.
MeritDirect will use smartFOCUS software to deliver campaign management, analysis, and reporting solutions for select clients requiring a transactional solution. smartFOCUS will be supported by MeritBase, the nation’s leading B2B Cooperative Database with over 200 major mailers participating.
“With smartFOCUS solutions, Merit Direct adds further depth to the already powerful capabilities it offers with MeritBase,” said Curt Bloom, Managing Director, International, of smartFOCUS. “We are proud to help maintain this valuable service for marketers.”
By using the Intelligent Marketing suite of software known as smartMARKETER, MeritDirect clients will be able to access advanced, highly effective, user-friendly analytics and campaign management marketing tools to maximize their marketing efforts.
“smartFOCUS gives us the tools to help our clients grow their businesses with insightful, actionable customer knowledge,” said Blair Barondes, Executive Vice President of MeritDirect. “With these capabilities, we gain new ways to help direct marketers achieve superior return on their marketing investment.”
About MeritDirect:
MeritDirect is a recognized leader in the B2B muiltichannel marketing industry, offering companies integrated marketing solutions with an array of products and services. Mailers and list owners achieve a superior return on their marketing investment through MeritDirect’s solutions in list brokerage, list management, customer list enhancement and optimization, marketing databases and interactive services. www.meritdirect.com