smartFOCUS, the international multi-channel marketing software company, today announced that Curt Bloom has been named President of smartFOCUS International, a new position that reflects the company’s increasing investment in the US market.

Long a leading European player, smartFOCUS earlier this year bolstered its US presence by acquiring ASTECH InterMedia, supplier of data-driven marketing solutions for the news media industry.  Meanwhile, the company has enjoyed continued strong US new business growth, particularly with middle market organizations.

Formerly Managing Director, International Operations at smartFOCUS, Bloom will continue to grow operations in Latin America and Asia, where the company has made significant inroads in the last two years.  Bloom continues to hold his Executive Director seat on the smartFOCUS Group Board. 

Bloom, who will now reside in the US, has 25 years of international experience, specifically in growing businesses from start-up to mid-stage on virtually every continent in the world.  His background includes numerous key roles in the marketing industry, including managing director at Unica Corporation, where he established its European, Middle East and African operations.

“We are seeing our US clients taking advantage of Intelligent Marketing with great results,” said Chris Underhill, chief executive officer of smartFOCUS. “Facing a challenging economy, organizations are looking to enhance and create multi-channel marketing that’s powerful and cost-efficient -- forming relationships that bring value to both customers and marketers.  In his new role, Curt will further position smartFOCUS to help maximize that value.”