10th October 2006 - Genesis Direct Selects smartFOCUS for Intelligent Marketing Solutions > smartFOCUS

10th October 2006 - Genesis Direct Selects smartFOCUS for Intelligent Marketing Solutions

BOSTON, MA, USA – October 10, 2006:

smartFOCUS, the specialized supplier of enterprise marketing management software for direct and database marketing, today announced that integrated direct marketer Genesis Direct has signed a multi-year licensing agreement with the company. Genesis Direct will use smartFOCUS to enhance its data services and data processing capabilities, and provide additional analytical services.

Genesis Direct will extend its products and services to meet the growing demand for campaign management, data analysis and marketing reporting within the mid-market, a growth segment where smartFOCUS can provide the skills, experience and products to succeed.

In the relationship, Genesis Direct will use smartFOCUS software internally to deliver analysis, business reporting and campaign management service, and offer smartFOCUS database solutions to clients via the Web.

Genesis Direct will be able to offer clients sophisticated, yet easy-to-use analytics and campaign management marketing tools to increase the return on their marketing investment.

“Database marketing is full of questions and queries and what-ifs. Providing additional data detail and in some cases, direct access to their databases can greatly enhance our clients’ strategic decision making,” said Jay Adema, Director of Data Services at Genesis Direct. “Partnering with SmartFocus will allow our clients to achieve more with fewer resources and, coupled with our full variable digital printing capabilities, exploit newly possible opportunities.”

About Genesis Direct:
Genesis Direct is a full-service strategic direct mail marketing company headquartered in Florida’s Tampa Bay area. Integrating a spectrum of marketing services, Genesis Direct employs a team of talented professionals ready to advance direct mail marketing initiatives through strategic planning, database management, creative development, production services and response analysis. Genesis Direct delivers truly personalized strategic direct mail marketing designed to keep our client’s marketing moving forward.