Complete campaign management for multi-channel marketing

smartCAMPAIGNER is a powerful, highly scalable campaign planning and management product. It’s used by some of the most sophisticated marketing companies across the globe, serving high performance, critical marketing environments.

Working to support your marketing programmes:

• Schedules campaigns, event-driven activities, and realtime dialogue
• Ensures marketing performance is optimised to maximise the value of marketing resources, within budget and operational constraints
• Integrates multi-phase, multi-step activities using closed-loop marketing automation
• Supports effective, central and locally targeted interaction strategies, to maximise customer value
• Define and deploy complete communication strategies productively and cost-effectively
• Creates acquisition, recruitment, cross-selling and re-activation programmes, as well as ad-hoc promotional campaigns

And our flexible deployment options offer a straightforward and low cost of ownership approach to enterprise marketing automation and campaign management.

Benefits at a glance:

• Define complex marketing programmes, event triggered executions, multi-step campaigns
• Optimise customer relationship, synchronise and prioritise communication
• Maximise the value of data and manage marketing resources, budget and constraints
• Improve customer targeting and optimisation
• Refine programmes and activity to realise the full value from customer and offers
• Reporting and measurement to share insight and results
• Think centrally, execute locally
• Utilise data from smartSERVER or open industry standard operational databases

To find out more please contact us