Understand the factors that drive customer behaviour

The key to transforming marketing performance and achieve lasting business success is to understand the factors that drive your customer’s behaviour. Modeling customer data provides this capability, enabling marketers to positively affect and inspire customer relationships.

smartMODELER offers an easy to use and intuitive interface for marketers to generate high performance models, without the need for specialist modeling skills. With flexible data manipulation and model building functionality, marketers can easily create models and use the results to identify the factors that drive customer and marketing performance. Based on powerful descriptive and predictive techniques - including cluster, segmentation and regression, marketers can integrate models into the marketing process and improve decision making.

smartMODELER allows you to:

Build propensity models based on those most likely to respond to specific products and services
Predict the lifetime value of customers based on existing customer profiles
Develop cross and up sell models to target customers most likely to respond and increase their life time value
Create retention or churn models to identify those most likely to defect
Segment customers to determine specific differentiating attributes for Buyers vs Non-Buyers

Join a growing community of marketers using smartMODELER, and get the best from your data, using models to predict customer behaviour and drive more effective 1-1 customer relationships.

Seamless Intelligent Marketing

Based on our smartSERVER server platform, smartMODELER delivers high performance modeling fully integrated with our complete range of marketing software products, services and deployment expertise to offer a seamless Intelligent Marketing Solution platform.

Find out more about smartMARKETER