The complete digital marketing solution

eChannel is a powerful, easy to use emarketing platform that lets you take full advantage of the customer engagement opportunities presented by email, SMS, RSS and web microsites. Use it independently or as an integrated module within your smartMARKETER solution.

How eChannel works to support your emarketing programmes:

Handles email, SMS, RSS and web microsite channels
Integrated content management for editing text and images
Fully dynamic personalised communication capabilities
Campaigns automated by calendar or triggered from events and responses
Powerful realtime reports track campaign performance
Advanced reporting pinpoints results such as revenue generation, future

Deployment

Delivered over the internet from our high speed, secure data and application platform, eChannel offers the ease of use, performance and scalability to support the largest, most complex to simple ad-hoc campaigns.

With eChannel you can integrate with other systems and data through standard web services and API's.

Benefits at a glance:

Maximise ROI through the power of email, SMS, RSS and web micro-site channels
Leverage data to drive dynamic content and personalisation
Improve message relevance and timeliness to get the responses you want
Target the segment to increase purchase or response
Increase customer life time value and share of wallet
Build phased and multi-tier campaigns using powerful campaign management
Continuously collect valuable customer information through forms and web micro-sites
Create and manage content for email, newsletter, notifications
Develop microsites for specific events, product launches, acquisition steps
Run surveys and polls, collecting data to enrich customer knowledge
Track, monitor and share the performance of messages, actions, lists and forms in real-time