The complete platform for Intelligent Marketing

The smartSERVER platform addresses the marketers need for fast access to to customer insight for Intelligent Marketing. smartSERVER delivers this through a combination of complimentary services:

Operational Data Server(ODS)

Industry standard RDBMS are supported to deliver enterprise campaign managment. There is no requirement for the re-development of a campaign database or schema enabling a faster and lower cost deployment of campaign management.

Analytical Data Server (ADS)

The ADS consolidates massive volumes of customer, online and operational data quickly and easily. ADS delivers a highly optimised view of customer data designed to run complex analysis and adhoc queries across millions of rows of data in seconds. Supporting a 64 bit infrastructure ADS takes full advantage of multi-processors and large scale memory. ADS serves large marketing communities with analysis, modeling, campaign and reporting data quickly and easily.

Interaction Management Server (IMS)

Delivers the complete interaction and communication process for Intelligent Marketing. It consolidates, automates, optimises and coordinates all communications and campaigns to the right customers and prospects through all channels and routes to market.

Data Quality Server (DQS)

Enables various and diverse sources of data extracted to an ODS to be transformed, enhanced and managed through complete data quality processes to create a single customer view. The DQS turns an ODS into a data management hub for Intelligent Marketing.

Modeling Data Server (MDS)

Designed specifically to create regression, segmentation and clustering models on massive volumes of marketing data. MDS significantly reduces the time to engineer, train and deploy models compared to traditional methods. Integrated within smartSERVER, MDS operationalises the deployment and use of data models and results within marketing, improving marketing performance.