Realign is the final step in the stategicFOCUS methodology. It addresses the most important ingredient in the marketing ecosystem - the marketers themselves.
The Realign Process
Develop marketing reward system
- Align reward system to the goals and measures of the marketing department
Build individual “marketer learning programme" (MLP)
- Identify critical skills and design an education strategy
- Complete training needs analysis and identify gap skills and action plans to close
Develop the marketing organization
- Design the marketing organization
- Use marketing teams as the driver for organizational adaptation
- Create a global learning and marketing knowledge programme