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strategicFOCUS - Reorganize

Reorganize Marketing to Deliver Results

Reorganize 

It is vital for any organization to understand how value is added in the marketing function and where costs are incurred. It is only then that processes can be improved.

As part of the 'reorganize' step smartFOCUS consultants will benchmark your current situation and provide advice and guidance on priorities and action plans moving forward. They will specifically examine marketing processes, marketing organizational structure, supply chain logistics and suppliers and organizational roles and responsibilities. It will outline the organizational structure and marketing processes required moving forward and ensure that knowledge management processes are understood and codified.


 

Reorganize is the second step in strategicFOCUS methodogy. It is conerned with understanding how value is created in marketing, the physical nature of marketing operations and how marketing processes can be improved.

The Reorganize Process

Construct marketing value chain model

  • Define high level marketing chain for each marketing team
  • Define how and where value is added
  • Critically review value chain activities in terms of costs and benefit to the organization and the customer
Configure physical architecture
  • Formulate a marketing operations strategy
  • Review partner and sourcing strategy
  • Align marketing teams and facilities
Redesign the operational marketing architecture
  • Align processes individually for quick wins
  • Align roles & responsibilities
  • Ensure learning loops and knowledge exchanges process exist
  • Formulise marketing knowledge management system

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