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Intelligent Marketing Solution Benefits
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smartFOCUS Intelligent Marketing enables marketers to continually improve customer relationships by providing:
- Single view of the customer across the enterprise containing clean, relevant and accurate data purposed for marketing
- Integrated, high performance, descriptive and predictive analytics that ensure customers receive offers that are timely and relevant
- Integrated outbound and inbound marketing campaigns that present a co-ordinated and consistent view of the organisation to the customer
- Intelligence to match the best opportunities with the most appropriate products and offers
- Centralized content management ensuring controlled access to approved 'on brand' content
- Email, SMS, podcast, RSS channel execution with integrated customer interaction fulfilment
- A seamless interface between marketing, sales and service agents enabling co-ordinated interactions and a consistent approach to managing and distributing leads
- A holistic view of marketing budgets, costs and return on investment
- Closed loop analysis to continually understand campaign responses, improve targeting, and modify future campaigns
- Easy to use high performance marketing and business reports aimed at improving customer understanding and decision making
- Real time digital channel execution reports, enabling rapid decision making for online marketing initiatives
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