Integrating online and offline marketing to meet customers needs

Up until recently, many organizations have treated off-line marketing communications (including Direct Mail, Telemarketing, POS etc.) differently to on-line marketing communications (including Email, SMS, RSS, Internet etc). Many organizations have different marketing teams in place to manage offline and online marketing. As far as the customer is concerned this often makes little sense as the end result is marketing messages that are often uncoordinated or worse still conflicting.

smartCHANNEL brings offline and online marketing together. Using smartCHANNEL organizations can execute and co-ordinate communications across multiple channels thereby delivering more relevant and timely marketing communications to customers and prospects.