Creating a joined up process

Historically marketing has been seen as a vital yet stand alone process. This is no longer the case. For marketing programs to be successful, marketing must be integrated into overarching business processes. For example, there is little point in marketing sending out an offer for products and services if there is not enough of them in the warehouse.

smartFOCUS recognizes the need for managing the marketing supply chain and creating end to end processes. We have numerous examples of where we have integrated our solutions with back office and front office systems (including financial and enterprise resource planning) to create seamless business processes that support the successful execution of marketing programs.