With smartCHANNEL you can personalize each and every communication. smartCHANNEL enables the automation of simple single channel interactions through to complex multi-stage or event-triggered interactions. smartCHANNEL integrates online and offline channels such as telemarketing, direct mail, e-mail, microsites and SMS so your customers receive the most appropriate message, by the most appropriate channel. Using smartCHANNEL, marketing communications, campaigns, offers and promotions are delivered to the right customer at the right time using insight, information and intelligence created by smartFOCUS’ advanced analytical capabilities as well as new information gained during the interaction. Information gathered during each interaction is captured and stored in smartSERVER so insight and understanding becomes deeper with each and every contact with the customer.

"smartFOCUS has come a long way in two years but they are not resting there"
David Norris, Senior Analyst, Bloor Research