Analyze and visualize customer data for improved customer understanding.

smartFOCUS Analyzer is a powerful, fast and easy to use descriptive analysis and visualization solution designed to deliver ‘train of thought’ analysis to marketers. Analyzer benefits from a high performance underlying Analysis Data Server (ADS) which provides an integrated, open and scalable Intelligent Marketing platform that serves as a foundation for creating and delivering accurate marketing insight and intelligence. Using Analyzer you can create a single customer view that will drive customer and marketing campaigns to acquire, retain and grow profitable relationships.

Analyzer enables you to turn information into valuable customer insight. From the desktop using train of thought analysis you can develop your customer view into an in-depth knowledge and understanding of customer needs and preferences and deliver improved return on marketing investment through Intelligent Marketing.