A dynamic enterprise Campaign Management solution, enabling enterprise-wide integration of customer management strategies through the power of seamless event-driven marketing.

smartFOCUS Campaigner offers you an enterprise-wide view of your customers. Using Campaigner to access and analyze your customer base, you can accurately plan your communication strategies, identify and target customers with the highest propensity to purchase with the right product and offer, maximizing positive return on your customer communications and marketing strategies.

You can manage and control your customer communication strategies using large scale databases and employing multiple communications and customer contact channels, including direct mail, email, SMS, point of sale, call centre, branch and dealer outlets, as well as the Internet.

A key strength of Campaigner is its ability to manage continuous event driven or longitudinal marketing activities. With this, you can deliver “right time”, relevant event-triggered campaigns. These are automatically evoked, based on a seamless analysis of customer, product, transactional behaviour and business rules that you pre-define, such as drop in sales or a significant transaction (e.g. a large current account withdrawal).

Through Campaigner you have the capability to create, build and develop a meaningful more personalized and relevant dialogue with your customers. It provides you with closed loop business processes that deliver a continuous profile of relevant customer information that you can use to proactively drive marketing and business decisions.