Integrated actionable predictive analytics

Modeler is smartFOCUS’ data mining and predictive modelling module, integrated with smartANALYZER.  It is designed to enhance marketing professionals productivity and enables marketers to be in control of the whole modelling process; through an intuitive visual user interface marketers can create highly accurate and robust models on large volumes of customer and transactional data.

With its rich functionality, Modeler enables Marketers to deliver the customer insight, robust segments and predictive intelligence needed to effectively allocate resources and maximise returns on marketing investments.  Using Modeler models can be confidently created to predict the future behaviour of your customer based on their past behaviour.  This information can be used to develop relevant, profitable and customer centric marketing strategies and interactions.

Model scenarios:

• Build propensity models based on those most likely to respond to specific products and services
• Predict the monetary value of new customers based on existing customers
• Develop cross sell and up sell models to target customers most likely to respond and increase their life time value
• Create retention or churn models to identify those most likely to defect
• Segment customers to determine specific differentiating attributes for Buyers vs Non-Buyers

Modeler enables marketers to be more productive and effective:

• Reducing the time taken to deploy robust and accurate models
• Enabling optimal campaign selections through scoring of customers and prospects
• Empowering the Marketing department to build effective robust models for targeting customers:- propensity, cross-sell, up sell and acquisition
• Automating the data preparation stage for modeling
• Identifying significant relationships in your data across very large marketing databases
• Creating discrete and robust multi-variant customer segments
• Integrated with smartANALYZER for ease of deployment and model scoring