Enabling marketers to take action in ways that support increased sales and promote customer satisfaction

smartFOCUS Reporter allows marketers to easily specify and generate marketing reports. It allows users to retrieve data held within the Analysis Data Server (ADS) through the universally adopted MS Excel application. Reports can be simply formatted using standard MS Excel functionality and distributed and deployed as MS Excel workbooks or as HTML pages.

Reporter offers a pragmatic and elegant answer to marketing KPI reporting. Reporter can create a wide range of reports, enabling you to analyze campaigns and select the most effective media, or combination of media, for each campaign. You'll be able to quantify the cost per lead, cost per sale and the overall return on your marketing investment.

It provides all the functionality required for creating persistent reports, within the widely adopted MS Excel environment, that are easily deployed across the business. By exploiting the power, speed and flexibility of the ADS and the familiarity of MS Excel, templates can be easily designed and scheduled. Fully integrated into the Intelligent Marketing solutions, Reporter and the other smartFOCUS modules provide the complete answer to delivering consistent, effective & profitable marketing. smartREPORTER is the application that continuously enables marketers to turn learning into profit through the wide deployment of customer & marketing insight.