smartMARKETER enables marketers to identify, interact and learn more about their customers to improve marketing performance and optimize customer relationships. Marketers can create manage and deploy customer insight, automate communication, measure marketing effectiveness and refine customer interactions across multiple channels. The smartMARKETER solution combines data quality and management, descriptive and predictive analysis, campaign management, digital marketing, with integrated reporting and measurement modules. It also provides the key front office marketing disciplines through a single fast and easy to use solution.

smartMARKETER operates on a single view of the customer, through smartSERVER, providing marketers fast access to consolidated customer insight and interactions. It is constantly enriched by detailed, quality customer level data and high volume transactions from across the marketing operation.

"smartFOCUS has come a long way in two years but they are not resting there"
David Norris, Senior Analyst, Bloor Research