Automating the management of your marketing environment

The Enterprise Manager Application provides the administrative window on your smartSERVER platform. Enterprise Manager manages the delivery of customer, product and transactional data from your operational marketing database or multiple systems across your organization for Intelligent Marketing. Using industry standard extract & load techniques, Enterprise Manager is an intuitive and powerful data integration tool that enables you to design and build sophisticated analysis databases for smartSERVER™.

Enterprise Manager provides value to your marketing data through:

• A simple to use graphical user interface that enables you to design the relationships between various data tables
• The ability to increase data refresh frequency through the add, delete and amend capability
• Functionality to combine and relate data from multiple sources
• Ability to point at multiple sources simultaneously
• Enhanced speed of data build
• Delivering increasingly complex data structures into a very fast analysis environment
• The simple creation of virtual fields, bandings (categorisations), queries and look-up fields prior to entering the analysis environment
• Indexing virtual fields and therefore enabling them to be realised and treated as real fields
• Offering the ability to re-name fields from the source systems to more marketing friendly naming conventions e.g. product codes to product names
• Seamlessly managing all relationships between tables without on-going definition from the user in their queries
• Minimal requirements for user administration
• Enabling marketers with the tools to manage their own data