Delivering a platform optimized for modelling

The smartSERVER Modelling Data Server delivers a platform optimized for modelling, and delivering robust high value models to marketing in very fast timescales on very large data volumes. Combined with the Analysis Data Server the MDS delivers the full predictive and descriptive platform for marketing.

smartFOCUS Modeling Data Server can be deployed to enhance the performance of modelling within the Intelligent Marketing process. The dedicated server power ensures that complex models can be run in very fast timescales and the powerful processing required to deliver robust, usuable models for marketing will not impact the ongoing adhoc and train of thought analysis or the delivery of campaign selections and segments. In addition the engines capabilities are optimized for the marketing process with in-built capability to transform and prepare the data for modelling, reducing the preparation time and its ability to measure and report on the robustness of each model enabling an organisation to have consistency in the integrity of the models that are deployed. Benefits of the modelling data server include:

• Removal of the burdens of data preparation for modelling, MDS does all this work without the need for a team of data analysts or statisticians
• Confidence in the integrity of models once run with a simple to use robustness measure that can be applied to all models across the enterprise
• The ability to model all the data in very fast timescales providing more accurate model results and the ability to run more models, more often
• The integration of modelling within the marketing process ensures that it becomes part of the everyday process of Intelligent Marketing