smartSERVER uses a modular approach to integrate a high performance analysis data server (ADS) with your existing operational marketing database/s (ODS) and a fully integrated modelling data server (MDS) – embedding modelling into the marketing process. In addition a data quality server (DQS) can be integrated that will manage and automate data quality for marketing. The clear benefit of the smartSERVER approach is that it provides the platform for a fully functional marketing application set that is flexible, enterprise wide and maximises existing investment in marketing and modelling technology.

The smartSERVER platform addresses the marketers need for fast access to detailed level customer insight, from large and growing volumes of data with the operational need to manage that customer data quality and integrity within legal compliance guidelines.

"smartFOCUS has come a long way in two years but they are not resting there"
David Norris, Senior Analyst, Bloor Research