smartFOCUS

Measure track & value your customers & their social networks

Our Social Network Marketing Solution gives you unique abilities to track how your customers spread information about your brand through their social networks.

You can identify, attach value and target these social-advocates and those in their social networks who go on to buy
from you.

Our Social Network Marketing Solution lets you:

  • identify new customers as they arrive and transact on your website as a result of existing customers’ social networking.
  • understand who are your social advocates that drove the traffic, what marketing delivered their behaviour, its monetary value, the sales made or leads generated.
  • treat customers differently based on their value as social advocates, their total potential and contribution from their social network.
  • profile customers’ social networks and use these insights to maximise the acquisition of new customers, grow value and retain customers for longer.

 

Using both our email and our full analysis software you can extend and deepen your understanding and communication from a single customer to their entire social network.

Find out how to integrate social with email, mobile, RSS more...

Find out more about Multichannel marketing more...

Watch our CEO, Chris Underhill, on The Birth of the Social Advocate... more...

Social network marketing solution

The boom in social networks and their rapid global adoption – from LinkedIn to Facebook and Twitter - presents marketers with both a massive opportunity and challenge. We must think differently, shifting our focus from understanding and engaging just one individual (the customer), to seeing how that one individual interacts socially online – with friends, colleagues, like-minded peers... 

 

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