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Technical Overview

Architected to deliver Intelligent Marketing

smartFOCUS Intelligent Marketing is based on industry leading Microsoft and .NET architectures and is designed for the most intensive, complex and demanding marketing environments. By blending a comprehensive set of capabilities into a single framework, smartFOCUS Intelligent Marketing delivers the perfect solution for enterprise-wide deployments as well as providing the flexibility to meet more specific corporate or departmental needs. A synthesis of data management, analysis, profiling, data mining, campaign management, content management, email and digital execution and reporting. These things combined provide precise customer segmentation and targeting, and the timely delivery of relevant marketing and customer communications.

Solutions Technical_Overview 



The architecture of smartFOCUS Intelligent Marketing delivers:
  • Proven enterprise level scalability and performance to hundreds of millions of prospects and customers and billions of transactional records
  • Lower cost of implementation and maintenance
  • Fast time to the release of business benefits, with new implementations taking as little as a few days for email marketing through to 12 weeks for a integrated solution
  • Reduced dependence on valuable IT resources because business and marketing managers can develop their own analyses, models, campaigns and reports
smartFOCUS Intelligent Marketing can be easily adapted to reflect changes in business needs and priorities. It is built on an open integrated architecture that automatically manages the complex dependencies in data throughout the solution. New data sources, including new derived data attributes, internal heritage systems, analysis models, and flat files, can be added quickly and easily within minutes and made operational at the touch of a button.

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