Performance driven solutions for today's marketing challenges

Organizations increasingly need a single integrated marketing platform that can meet their needs today and continue to meet them as marketing requirements and strategies evolve.

Marketing is no longer a nice controlled process – research the market, develop the product, create the offer, communicate it and analyze the results. Marketing is no longer limited just to the marketing department, neat and tidy, controlled; one-way enterprise initiated contact. Marketing may not be involved. Marketing is no longer a linear process.

smartFOCUS has worked with marketing functions in some of the largest and most successful companies in the world and has spent considerable time working with senior marketing managers to solve these real world issues. Using our marketing focused approach combined with our well respected technologists we have developed a suite of marketing solutions that enable more effective and efficient marketing. Our solutions offer organizations the potential of true customer-focused marketing operations and the ability to deliver sophisticated marketing programs across multiple channels – we call this “Intelligent Marketing”.

Our solutions support marketing in many ways, including

• Strategic and Marketing Planning – strategic and planning process management support
• Financial Management – manage marketing costs and budgets in a timely and transparent way
• Managing Resources– managing documents and content, manage marketing programs and production capabilities
• Data Integration – locating, identifying, selecting, collecting and cleaning the right data to support your marketing intelligence needs
• Information Storage – allowing the efficient dissemination of information across the sales, marketing and service environments
• Campaign Management – offering the ability to plan, design, execute and measure marketing programs
• Customer Analytics – understand current and predict future customer belief and behavior
• Personalization – allowing marketing communications (both on-line and off line) to be tailored according to behaviors, interests and individual customer profiles
• Interaction Management – allowing communications to be personal, relevant and timely; providing integration and consistency across all channels used
• Channel Management – including the electronic channels, voice channels and traditional channels
• Marketing Reporting and Scorecards – measure the performance of the marketing function and return on the marketing investment.