Anti-Spam Policy

SmartFocus provides a software service that allows companies to deliver permission-based communications to their prospects and customers. We therefore prohibit sending unsolicited email through our system.

We consider email unsolicited if the recipient has not given clear, explicit permission to the sender to receive email from that sender. Thus, we prohibit our customers from using purchased, shared, traded, or appended lists. All of our customers are required to comply with this policy. If we discover customers are sending unsolicited email, they are terminated from our service.

Member Agreement

Since our inception in 1999 and before the introduction of any anti-spam legislation, we have always had a zero tolerance policy to unsolicited emails and SMS messages (spam). We require that all clients certify that they will only use the SmartFocus service to send emails and/or SMS messages to customers and prospects that have explicitly consented (opted-in) to receive emails and/or SMS messages from them.

If we determine that a client is using our platform for spam, we will terminate their service immediately. We do not buy or sell mailing lists nor endorse the use of purchased, rented, or harvested mailing lists by our clients. In addition, our clients may not use misleading, false, or deceptive subject lines or "From" addresses.

Mandatory Unsubscribe Instructions

All emails sent through SmartFocus must contain clear instructions on how recipients may unsubscribe or modify their preferences. A link (CC Unjoin) making it possible to opt out from receiving emails from the sender must be included with every email. By clicking on this link, recipients automatically remove their email addresses from the mailing list and will cease to receive emails from the sender. An unsubscribe request using a SmartFocus Unjoin link is processed instantly and recipients are automatically quarantined. In the event of an external unsubscribe link processed by the sender, we require all clients to process the opt-out within 48 hours.

Should a recipient have a particular unsubscribe request (e.g. unsubscribe from more than one sender), the SmartFocus Abuse team can be contacted at

Spam Reporting

If you believe you may have received an unsolicited commercial email or SMS message from SmartFocus on behalf of any of our clients, please forward the email to including full details of the "from address" or sender of the email or SMS message. We thoroughly investigate any complaint. If the email address or telephone number of the complainant is known, we will immediately unsubscribe it from the relevant client mailing list.

In addition, you may report the message to any spam reporting entity, use the "report as spam" function of your email provider (AOL, Hotmail, Yahoo, etc.), or work with anti-spam blacklist groups. We regularly collaborate with ISPs and anti-spam blacklist groups to address spam-related issues.

SmartFocus is a Sponsor of the Signal Spam organization alongside Orange & SFR.

Memberships and Accreditiations


SmartFocus is proud to be a member of M3AAWG, the worldwide recognized industry working body, founded in 2004 when it comes to anti-spam policy. The Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG) is where the industry comes together to work against botnets, malware, spam, viruses, DoS attacks and other online exploitation. It is the largest global industry association, with more than 200 members worldwide, bringing together all the stakeholders in the online community in a confidential, open forum. It ensures cooperative approaches for fighting online abuse.


SmartFocus is member of Signal Spam. It is a public-private partnership that allows users to report anything that they consider to be spam in their e-mail client or webmail in order to assign it to the public authority or the professional that will take the required action to fight the reported spam