“We chose to adopt The SmartFocus Message Cloud as it enables our various marketing teams to get true insight into our customer base across multiple channels. As it is designed with the marketer at the forefront, it offers complex marketing intelligence combined with ease of use. The integration that it offers between our data and a best in class campaign management tool means that we can now send targeted content in minutes. We are very happy as a SmartFocus customer and see them as the right partner to help develop our digital marketing strategy moving forward.”

Oliver White
eCommerce Director