T.O by Lipton

“The launches of T.O by Lipton and of the D2C channel represent a global stake for the Unilever Group. We have developed a radically different approach that is focused on the customer experience: from the prospect to the loyal customer, we have built up customer journeys combining all physical and digital touchpoints. In this process, we made the decision to surround ourselves with a “gang of experts” including SmartFocus in CRM.”

Geoffroy Franqueville
E-commerce Director and CDO