Case Study Waterstones
Engagement is a great metric, when it turns into revenue earned.
The publishing industry is experiencing a renaissance. While many claimed social would kill traditional news and content outlets, many have found that the immediacy and brevity of those platforms actually drive traffic to longer-form sites.
The Message Cloud goes a step further and uses aggregated social content to power personalized recommendations – with KPI-smashing results.
Tag news or other documents with IPTC codes, topic tags, readability scores, people, places, organization names and key events to begin the process of personalization.
When trending topics start to tip on social media, you can prioritize your own content based on this data - the best of both worlds. The articles which are most relevant from the crowdsourced data appear first.
- Showcase your content with every open of an email
- Personalized story videos with live data
- Tear-reveals and scratch cards for individual promotions
Don’t pay more money for the same customers. One Message Cloud, one cost, bags of ROI.