News One of Europe's largest toy retailers, The Entertainer, to join SmartFocus on stage at the National Retail Federation's Annual Convention

- The Entertainer sees 3x increase in email revenue & 97% rise in YOY sales after embracing contextual marketing with SmartFocus

SmartFocus, creator of the groundbreaking Message Cloud solution, will be joined on stage by long-term customers, The Entertainer, at this year’s NRF Retail’s BIG Show.

The Entertainer, one of Europe’s largest toy retailers, has reported a 3x increase in email revenue and a 97% rise in YOY sales to date, 18 months after it chose SmartFocus’ world-class digital marketing platform.

The Entertainer’s Chief Marketing Officer, Phil Geary, and Head of Online, Rob Wood, will join SmartFocus on stage on the first day of the convention, to showcase the astounding results the toy retailer has achieved after they selected SmartFocus to drive personalization and segmentation in their marketing, and give them a single view of their customers.

The team will reveal how real-time marketing and personalization can influence customer purchase in their session ‘Context. Content. Crowds. The Power Triangle of Modern Real-Time Marketing’ on Monday January 16 at 12.45.

Sarah Taylor, CMO at SmartFocus, comments: “We are delighted to be able to showcase the fantastic work we have undertaken with The Entertainer at Retail’s BIG Show this year. The Entertainer’s marketing team will be available to talk through the fantastic results they have achieved since implementing The Message Cloud.

“We are also very excited to bring our exclusive Smart Center to the show for the first time. The Smart Center is an innovation hub where you can experience a sophisticated customer journey - both from the marketer’s and the customer’s eyes, and where visitors can see The Message Cloud in action.”

Rob Wood, Head of Online at The Entertainer, said: “Maximizing your customers’ lifetime value and capitalizing on your inventory to give you the best marketing revenue possible is a simple task when you have the right innovative and intuitive digital tools available.

“Luckily that is what The Message Cloud has given us; alongside the power to send unique and personalized messages, triggered by the customer and powered by split-second live data - and we can’t wait to show NRF Retail’s BIG Show audience how we made our marketing campaigns work harder and smarter this year.”

Within 18 months of using The Message Cloud, The Entertainer has:

  • Tripled email revenue, with 97% rise in YOY sales to date
  • 36% boost in new sales
  • 61% increase in conversion rates
  • 80% increase in CTR from behavioral segments used in email personalization
  • Doubled email open rates
  • 90% of marketing emails are now segmented and
  • 120% increase in mobile sales
  • Recommendations in transactional emails increased CTR by 64% and transactional email revenue was up 48% YOY
  • 60% increase in returning shoppers
  • 29% increase in sales from website product recommendations
  • 25% increase in conversions from abandoned cart emails
  • Significantly increased AOV

The Entertainer is one of Europe’s largest toy retailers with over 130 stores and thetoyshop.com ecommerce site. The business has been operating for over 35 years and with their ecommerce site running since 1999.

SmartFocus is an innovator in messaging and communications, enabling the world’s largest brands - including Mercedes-Benz, Speedo and Levi’s - to understand and connect more closely with today’s consumers via web, mobile, email and social channels. The Message Cloud solution genuinely listens to and learns from customers using patented algorithms and unique location-based marketing tools. Using The Message Cloud, SmartFocus customers have the rich data, intelligence and the tools for sending contextually unique engagements, through any digital channel. SmartFocus is trusted by over 2,000 customers, and its Message Cloud delivers 60 billion personalized interactions and 7 million email campaigns a year.

The NRF’s Annual Convention & EXPO is the retail industry’s flagship event, offering unparalleled education, networking, and an EXPO hall full of technologies and solutions. The conference presents visionary leaders with game-changing ideas to increase understanding of the retail industry and business - then put this knowledge into motion. In addition to the team’s presentation, SmartFocus will showcase its Message Cloud technology at its Smart Center at booth #515.  To book a meeting with the team and visit the exclusive Smart Center, register here.

Topic NRF