Privacy & Cookies Policy

SmartFocus is committed to protecting and respecting your privacy. (the "Website") is owned and operated by SmartFocus UK Limited ("we"). This policy together with our Terms of Use explain how we may use information we collect about you, as well as your rights over any personal information we hold about you. Please read this policy and our Terms of Use carefully; by accessing the Website you confirm to have understood and agreed to them.

What Information We Collect About You

We collect information about you when you:

  • visit the Website, and other sites accessible from the Website;
  • register with us to use any products or services on the Website, by phone, email or social media functions on the Website;
  • take part in customer surveys and questionnaires;
  • contact us (i.e. in writing, call customers services)

The information you give us may include: name; email address; phone number; job title; Internet Protocol address used to connect your computer to the Internet.

Using Your Information

We use your information to:

  • manage and improve the Website;
  • personalize our services to you;
  • tell you important changes to the Website and our services;
  • allow you to participate in interactive features of our service, when you choose to do so;
  • manage customer requests, inquiries, surveys and questionnaires;
  • carry out customer and marketing research;
  • provide you with information about our products and services;
  • process your application for employment at SmartFocus

Sharing Your Data

We may share your personal information across the SmartFocus Group so we can provide you with the relevant products and services; or where we are required or permitted to do so by law; or to any successors in title of our business.

We may be required by law or a court of competent jurisdiction to share your information with third parties, including to meet national security or law enforcement requirements.

When we have your consent, we may share your information with selected third parties including business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.

In the event we transfer your Personal Data, we will take appropriate measures to protect your privacy and the Personal Data we transfer. Should we need to transfer your Personal Data we will, to the extent permitted by law, obtain assurances from the recipients that they will safeguard your Personal Data in a manner that is consistent with this Policy. In addition, if we learn that an agent is using or disclosing your Personal Data in a manner that is contrary to this Policy, we will take reasonable steps to prevent or stop such use or disclosure. SmartFocus may be liable for onward transfers of Personal Data to third parties in violation of this Policy and the Privacy Shield.

Marketing and Customer Research

If you agree, we may contact you with information about SmartFocus’ products or services or other marketing research. This choice is yours. If you decide not to receive any further marketing information from us, please follow the unsubscribe instructions included in our emails or you can contact us at

Other Websites

The Website may contain links to other sites which are outside our control and not covered by this policy. Please be aware that we are not responsible for the privacy practices of these other sites. We encourage our visitors to be aware of this when they leave our website, and to read the privacy policy of such websites linked to when visiting them.


What is a Cookie?

Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user's device. You can find more information about cookies at and

What Cookies We Use on the Website

A list of all the cookies used on the Website by category is set out below.

The Website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site and your browsing experience. By using the Website, you agree that we can place these types of cookies on your device.

Session Cookies
These cookies exist only during one session. They disappear from your computer when you close your browser software or turn off your computer. If you have chosen to identify yourself to us, we use session cookies containing encrypted information to allow us to uniquely identify you.

  • ASP.NET_SessionId
    Enables us to store a unique identifier for your session

Persistent Cookies
These cookies remain on your computer after you close your browser or turn off your computer. They are activated each time that the user visits the website that created that particular cookie. When you purchase our services or provide us with personal information, a unique identifier is assigned to you. This unique identifier is associated with a persistent cookie that we place on your Web browser. We are especially careful about the security and confidentiality of the information stored in persistent cookies. For example, we do not store account numbers or passwords in persistent cookies.

  • __ar_v4
    Enables other websites to know that you have visited our website (using DoubleClick)
  • _ga
    Enables us to track non-personal visitor information such as number of visits, visit length and referrer (using Google Analytics)
  • AdRoll
    Enables us to present you with retargeting advertising on other websites (using AdRoll)
  • GeolocatedCountry
    Enables us to predict your location and display content in the appropriate language
  • Google AdWords Conversion
    Enables us to track leads and other conversions from our advertising (using Google AdWords)
  • Smartfocus#lang
    Enables us to store your preferred content language
    Enables us to track who has visited our website (using Lead Forensics)

If you reject the cookie or have cookies turned off, you may still use the Website although we will be unable to provide you with the personalized experience we can offer using the cookie data.

Social Media and Public Forums

You may choose to submit information through the bulletin boards, blogs, chat rooms or other social media features (including Facebook Like button and Widgets) that run on the Website. Social Media Features and Widgets are either hosted by a third party or hosted directly on the Website. This Policy only applies to those hosted on the Website. Please also note that the information that you decide to share through such social media features or public forum will be read, collected or used by other users.

SmartFocus US, Inc. Complies with the U.S.-EU Privacy Shield Framework and the US-Swiss Safe Harbor Framework

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. By submitting your personal data, you agree to this transfer, storing or processing.

SmartFocus US, Inc. complies with the U.S.-EU Privacy Shield Framework and the US-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. SmartFocus US, Inc. has certified that it adheres to the Privacy Shield Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Privacy Shield program, and to view SmartFocus US, Inc.’s certification, please visit For more information on the US-Swiss Safe Harbor Framework, and to view SmartFocus US, Inc.’s certification, please visit

Additionally, we are subject to the investigatory and enforcement powers of the Federal Trade Commission.

Access to Information

To obtain a copy of information we hold about you, please contact Your right of access can be exercised in accordance with the applicable data protection legislation. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

You may also request limitations on how SmartFocus uses or discloses personal data about you. Under the Privacy Shield Framework and this Policy, you have the right to request limitations on how SmartFocus uses or discloses personal data about you. With our Privacy Shield certification, SmartFocus has committed to respect these rights. To exercise these rights, please contact us as indicated below. We will respond to such requests within a reasonable timeframe.

​Changes to Our Privacy Policy

We reserve the right to change this policy at any time and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


In compliance with the Privacy Shield Principles, we commit to resolve complaints about our collection and use of your personal information. For questions, comments, requests or complaints regarding this privacy policy please contact us at

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at  

In the event your complaint is not resolved by us or our U.S.-based third party dispute resolution provider you may have the option under Privacy Shield to binding arbitration. For more information please visit  


Last Update: 1 September 2016

© SmartFocus 2016

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