Video The New Customer Journey and Why Storytelling Matters
This webinar explores how marketers can make sense of the new customer journey in an age when consumers are engaging with brands across a plethora of touchpoints, devices and channels. Central to this session will be the theme of storytelling and how a clear narrative and brand experience are more important than ever in helping companies keep at least some semblance of control.
What you will learn from this webcast:
- The changes to the customer journey brought about by digital
- Psychology of the customer journey
- Why storytelling matters more than ever
- How new technologies such as virtual reality and artificial intelligence are shaping the new customer experience
- Strategies for the retail environment where physical, digital and virtual experiences blur