Bristol, UK and Boston, MA – 18 May 2010 - smartFOCUS has been identified in the new Gartner Magic Quadrant for CRM Multichannel Campaign Management (MCCM).
In the independent analyst report, published in May 2010, smartFOCUS is recognised in the ‘niche players’ quadrant for its midmarket integrated campaign management software. This software combines descriptive and predictive analysis, reporting and database integration to service offline and online channels. The smartFOCUS platform supports outbound and inbound execution with e-marketing channels such as email, SMS, RSS and landing pages/micro-sites.
smartFOCUS was included in the Gartner analysis as it met all the Inclusion Criteria for the Magic Quadrant including functionality; market presence and momentum; and vendor viability.
With a global customer base of over 750 and clients such as AAA, EMI and Sony, smartFOCUS has grown substantially since becoming a public company listed on the London Stock Exchange in 2004. Today the company has operations across Europe, North America and Asia. The company also has a specialist division, smartFOCUS Astech, which provides marketing expertise and Intelligent Marketing solutions for more than 200 news media customers internationally. The company’s growth has been supported by strong demand for its fully on-demand digital marketing solution, serving customers with email, mobile, social network, landing page, microsite and RSS channel communications.
Chris Underhill, smartFOCUS CEO, said:
SmartFOCUS is one of the few vendors which focuses exclusively on the needs of marketers. We have a solid yet growing midmarket client and partner base, and more customers are realising the benefits of our integrated multi-channel marketing software. This recognition from Gartner only adds to our momentum, fueled by our focus on delivering easy, cost-effective marketing solutions for midmarket organisations. Our customers continue to deliver improved results and greater marketing ROI with smartFOCUS, and we're thrilled to see Gartner recognise us, as we strengthen our position in this international market.
About the Magic Quadrant:
The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About smartFOCUS:
A leading international provider of multi-channel marketing software and services, smartFOCUS and its Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.
More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, Centre Parcs, EasyJet, EMI, Epson Europe, Equifax, Eurocamp, Harrods, lastminute.com, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.
smartFOCUS in newsmedia:
smartFOCUS Astech, a specialist division of smartFOCUS located in Denver, Colo., U.S., provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.
smartFOCUS in e-mail and digital marketing:
smartFOCUS Digital, a specialist division of smartFOCUS, located in London, U.K., provides smartMARKETER eChannel a fully on-demand digital marketing solution that serves each of its customers with e-mail, mobile, social network, landing page, microsites and RSS channel communications.