Market leader demonstrates how gaming companies can track, analyse and understand complex player patterns and behaviours
Stand A14, EGR Live, London - 14-15th June 2010 - smartFOCUS, a global provider of multi-channel marketing software, is attending this year’s EGR Live, taking place at Old Billingsgate, London. The company has also been shortlisted for the EGR Marketing Partner of the Year.
An event from E-Gaming Review, EGR Live provides world-class content for the online gaming industry with top industry panelists, in-depth sessions, a broad array of industry exhibitors, and free entry. The one-stop conference and exhibition is expected to attract 2,000 e-gaming industry leaders,visiting more than 60 exhibitors.
smartFOCUS will be exhibiting data analysis and digital communication systems that drive gamer engagement, retention and spend.
smartFOCUS has also been shortlisted in the E-Gaming Review awards for Marketing Partner of the Year, in recognition of the company’s contribution to the UK e-gaming industry.
The gaming industry faces the challenge of increasingly complex player behaviour. Our solutions provide the power required to analyse the range of complex player patterns and behaviours, with the ease of use required by busy marketing managers to ensure that they have functionality, insight and analysis at their fingertips.
- explained Will Griffith, sales director, smartFOCUS.
About smartFOCUS:
A leading international provider of multi-channel marketing software and services, smartFOCUS and its Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.
More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, Centre Parcs, EasyJet, EMI, Epson Europe, Equifax, Eurocamp, Harrods, lastminute.com, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.
smartFOCUS in news media:
smartFOCUS Astech, a specialist division of smartFOCUS located in Denver, Colo., U.S., provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.
smartFOCUS in email and digital marketing:
smartFOCUS Digital, a specialist division of smartFOCUS, located in London, U.K., provides smartMARKETER eChannel, a fully on-demand digital marketing solution that serves each of its customers with email, mobile, social network, landing page, microsites and RSS channel communications.
smartFOCUS is headquartered in Bristol, U.K., with operations in the U.S., Europe and Asia Pacific. For more information, visit www.smartFOCUS.com.