smartFOCUS Group plc (“smartFOCUS” or “the Company”) (AIM: STF), a leading provider of multi-channel marketing software, is pleased to announce that PartyGaming, the world’s leading listed online gaming company, has asked smartFOCUS to implement a high performance marketing solution to increase both the volume and value of player activity across the range of PartyGaming brands including PartyPoker, PartyCasino, PartyBets and PartyBingo. Financial terms were not disclosed.
PartyGaming has purchased the full suite of smartFOCUS software and services, including analysis, campaign management and reporting, to deliver a complete and centralised view of its customers. PartyGaming is now able to profile players segmented by life-stage, value, recent activity and frequency of play, then take advantage of highly granular data.
Our overall objective has always been to put our customers at the centre of our business. smartFOCUS will enable us to test new ideas and analyse vast amounts of customer data instantly, providing us with a competitive edge to investigate and react to market changes quickly and effectively. With smartFOCUS we have found a solution that will enhance our customer relationship management programme.
- said a PartyGaming spokesman
smartFOCUS was selected for the performance, scalability and usability of its software. PartyGaming is now benefitting from an in-house solution that enables marketers to compare and analyse different player segments by the types of games they are playing. With increased insight PartyGaming is improving the targeting of cross-sell and reactivation marketing, understanding the lifetime value of affiliate partners and improving the profitability of its gaming products.
Online gaming businesses equipped with the right marketing solutions are well placed to benefit from a marked shift in focus onto retention and customer relationship management. PartyGaming has consistently led the market place with innovate and creative marketing and rich player experience. Armed with an increased understanding of each customer, PartyGaming is delivering more intelligent customer insights and targeted marketing to improve customer management and significantly increase marketing performance.
- added Chris Underhill, CEO, smartFOCUS.
About smartFOCUS:
A leading international provider of multi-channel marketing software and services, smartFOCUS and its Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.
More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, Centre Parcs, EasyJet, EMI, Epson Europe, Equifax, Eurocamp, Harrods, lastminute.com, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.
smartFOCUS in email and digital marketing:
smartFOCUS Digital, a specialist division of smartFOCUS, located in London, U.K., provides smartMARKETER eChannel, a fully on-demand digital marketing solution that serves each of its customers with email, mobile, social network, landing page, microsites and RSS channel communications.
smartFOCUS in news media:
smartFOCUS Astech, a specialist division of smartFOCUS located in Denver, Colo., U.S., provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.
smartFOCUS is headquartered in Bristol, U.K., with operations in the U.S., Europe and Asia Pacific. For more information, visit www.smartFOCUS.com.
About PartyGaming
PartyGaming Plc is the world’s leading listed online gaming company. The Group is a constituent of the FTSE 250 share index with its shares listed on The London Stock Exchange under the ticker: PRTY. In the year to 31 December 2009, PartyGaming’s Continuing operations generated revenue of $446.2m and Clean EBITDA of $135.0m. PartyGaming’s principal brands are www.PartyPoker.com, one of the world’s largest online poker rooms, www.PartyCasino.com, the world’s largest online casino, www.PartyBingo.com, www.PartyGammon.com, www.PartyBets.com, www.InterTrader.com, www.FoxyBingo.com, www.GetMinted.com, www.Gamebookers.com and www.WorldPokerTour.com. None of the Group’s sites accept real money customers located in the US. PartyGaming is regulated and licensed by the Government of Gibraltar and by the Alderney Gambling Control Commission and it is also certified as a responsible gaming operator by GamCare, the leading UK authority on the provision of advice, practical help, support and counselling in addressing the social impact of gambling. PartyGaming’s shares are also a constituent member of the FTSE4Good Index Series, which enables investors to identify companies that meet globally recognised corporate responsibility standards. For more information, please visit www.partygaming.com