smartFOCUS

For digital, analysis, modeling, campaign management & reporting

Designed by marketers for marketers, the smartMARKETER application suite offers digital, analysis, modeling, campaign management and reporting products. smartMARKETER provides the functionality to serve the needs of marketers moving from broadcast to 1-1 customer relationship marketing, transforming marketing performance and inspiring customers.

 

smartMARKETER eChannel
Integrating email, SMS, RSS and web microsite channels. Makes it easy and cost effective for marketers to turn every online interaction into a powerful business generation tool

smartANALYZER
Combines highly visual and intuitive analytical techniques with train of thought response times to deliver actionable information and insight into the marketing communication process

smartMODELER
Provides fast and easy to use predictive modeling for marketing

smartCAMPAIGNER
Powerful and scalable campaign planning, production and content management solution. Ensures the efficient integration of multi-channel communication as part of a coordinated strategy

smartREPORTER
Continuous reporting and measurement module enabling the marketing team to distribute clear, relevant reports in multiple formats

 

Tailor our application suite to your business

The flexibility of the smartMARKETER application suite makes it easy to implement. With its modular approach, simply build the suite by function or marketing channel preference, into a fully integrated Intelligent Marketing Solution.

Our complete range of flexible deployment options means Intelligent Marketing is available in the form that best suits your business, when you need it.

smartMARKETER benefits from the smartSERVER platform, a highly scalable and flexible integrated server platform. This gives you a single coordinated and optimised approach to efficiently managing the data and resources to feed smartMARKETER modules.


Find out more about smartSERVER more...

Key points

  • fully integrated email, SMS, RSS and web microsite channel marketing
  • best of breed marketing analysis and modeling
  • powerful campaign management
  • intuitive reporting and measurement
  • consolidated single customer view
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