Performance driven multi-channel marketing

We understand that B2B marketers are at the forefront of managing business customer decisions, contacts and communications: you need totally reliable marketing solutions that offer data purposed for B2B.

We offer the functionality and scalability to serve the complete needs of your marketing team and integrate marketing across your service and sales infrastructure.

Our B2B marketing solutions are used by leading companies across the globe, to provide a Single Customer View, analysis, modeling, multi-channel campaign management and measurement & reporting.

Supported by our experienced marketing, data and technology practitioners, smartFOCUS B2B solutions deliver high performance, measurable return on investment.

Complex relationships made easy

In the B2B sector marketers have to manage complex hierarchies, inter-related contacts with different roles, which may be located within single or multiple customer entities within an organisation.

Building knowledge of relationships across enquirers, gate-keepers, influencers, decision makers and financial authorities, for example, and understanding the effect each has on sales and marketing performance, drives a more considered approach that will positively affect results.

smartMARKETER enables you to identify not only the company structure but the roles that individual contacts perform within them. Your marketers can then determine the most appropriate tactics and execution to deliver targeted contact and role actions.

Seamless Intelligent Marketing

Based on our smartMARKETER applications’ suite and smartSERVER server platform, smartFOCUS integrates its marketing software products, services and deployment expertise to offer a seamless Intelligent Marketing Solution platform.

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Consulting Services

By utilising our strategic Consulting Services you can get the support needed to ensure marketing action is connected to your company strategy, creating optimised performance marketing.

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