Optimise on-line & off-line marketing to inspire customers

Email, SMS, RSS, web site, search engine, affiliate, outbound telephone, inbound telephone, post, door-drop, in-store, event, billboard, TV, DRTV, radio, insert, local press, international press, word of mouth, social network, street and field marketing, broker, distributor...

Providing marketers with the capability to analyse and campaign manage all these channels in an integrated way gives your business significant competitive advantage. With a complete view of channels you develop a true understanding of customer behaviour and so devise more effective multi-channel campaign programmes.

Our Multi-Channel Marketing Solutions are fully compatible with any channel, direct or in-direct, above the line and below. They integrate at data level, accurately measuring customer interactions and at the campaign execution level, ensuring consistency.

Maximise the impact of every customer contact

Powerful analysis capability gives marketers the ability to explore the role of channels in a customer’s lifecycle to assess the importance of channel interaction/response by customer profile. Automated campaign management ensures that marketing activities can be tracked, monitored and understood at every stage. Armed with a clear understanding of channel performance marketers can achieve their overall aim to maximise the impact and responsiveness of every single customer contact.

Some of the questions we help you answer with confidence:

Are my best customers more likely to use all channels?
Are my lapsing customers only using a single channel?
Is direct mail the best channel for customer win-back?
When should SMS offers be made by our business?

The complete closed loop solution is based on our smartMARKETER applications’ suite and smartSERVER platform, smartFOCUS integrates its marketing software products, services and deployment expertise to offer a seamless Intelligent Marketing Solution platform.

Find out more about smartMARKETER