The foundation of successful customer marketing

Our Single Customer View (SCV) is the foundation of the entire marketing data platform managed from our smartSERVER data server.

smartFOCUS Intelligent Marketing - Single Customer View

As an operational database it processes and stores data from across the business to create a consolidated view of each individual consumer and all their activities.

Consistent quality

The SCV can accurately clean, match, deduplicate and present customer data in a single repository to support all marketing activity. The SCV automates the process of delivering a complete view of the customer through the integration of data quality & hygiene, address validation, data conditioning, matching and consolidation of data sources.

Single Customer View benefits

single row per customer with all factual data, descriptive information and key metrics
a 'single view of the truth' combining a wide range of data sources, purchase, communication and behaviour history for a given individual
access any individual’s details with ease, trust and accuracy
based on an open architecture and designed to integrate with industry standards, tools and concepts - full UNICODE International data support

Single Customer View is based on smartSERVER, a fully scalable and international server platform that minimizes the resources required from IT and the total cost of managing your marketing data assets and operations.

Ownership of the intellectual property

Uniquely, smartFOCUS delivers customers access to the intellectual property created by the delivery of a Single Customer View data model and attached processes to ensure portability, self-sufficiency and increased return on investment.

Find out more about smartSERVER Platform