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ASTECH InterMedia, the newsmedia division of international multi-channel marketing software company smartFOCUS, has announced that it has changed its name and branding to smartFOCUS ASTECH.

ASTECH InterMedia was acquired by smartFOCUS in May 2008.

Today smartFOCUS ASTECH’s newsmedia marketing automation and retention software solutions and dedicated managed services are relied on by more than 200 newspapers and publishers, including market-leading organizations such as Hearst Corporation, The New York Times Company, and The Washington Post. The company’s customers rely on the usability and functionality of its marketing software for online and offline campaign execution, data analysis, and segmentation, to drive marketing efficiency and productivity, while increasing the value and results of customer communication.

smartFOCUS ASTECH remains headquartered in Denver, with Tom Ratkovich as President of the division, reporting to Curt Bloom, President of smartFOCUS Inc.

Tom Ratkovich who founded ASTECH InterMedia in 1992, said: “Since we became part of the smartFOCUS Group, we have realized synergies across the board: people, processes and of course the addition of new solutions and technologies. Newsmedia clients have access to a broader range of products and services; our employees have access to more resources, reflected in the growth of our client services and support teams. We now operate from a truly global footprint, with offices and teams across the continental USA, Europe and Asia. As part of the Group, smartFOCUS ASTECH is winning many more new and international newsmedia customers, building on our strong and active customer community.”

Chris Underhill, CEO, smartFOCUS Group plc, said: “The new name for smartFOCUS ASTECH cements all of the good work to integrate the business within the Group and positions the division to realize its full potential as an international provider of multichannel marketing solutions to the newsmedia industry.”